Vice President - Global Government Strategy
MedTech
Amra currently serves as the Vice President of Government Strategy at Veeva, leading the global government strategy for the medical technology sector. Leveraging her 25 years of experience in healthcare, predominantly with large medical device companies, she is currently dedicated to identifying challenges and opportunities in the medical device sector, fostering cross-functional collaboration and partnerships to effectively address these issues. During her 13-year career at Medtronic, she ensured market access for cardiovascular and other high-risk devices across the US and other developed regions. Transitioning from regulatory submissions to global advocacy and strategy, Amra represented both her organization and the industry in external working groups, often assuming leadership roles.
Before joining Veeva, she also contributed her expertise to Bayer AG and Abbott, focusing on regulatory intelligence for medical devices. At Abbott, she spearheaded initiatives to ensure compliance with global regulations.
Beyond her professional roles, Amra remains committed to education, teaching International Regulatory Affairs at St. Cloud State University.
Plenary Session: Bridging the Access Gaps: Regulatory Pathways to Equitable Innovation
Wednesday, October 8, 2025
8:00 AM - 9:00 AM EST
Thursday, October 9, 2025
9:15 AM - 10:30 AM EST
A Case Study on Health Equity Through the Lens of Pulse Oximetry
Thursday, October 9, 2025
1:00 PM - 2:00 PM EST
Emerging Regulatory Trends, Pre-Marketing Submissions
Thursday, October 9, 2025
4:30 PM - 5:30 PM EST